Okay, we'll brag a little....
So, I'm sitting on the crosstown bus talking to my mother on my cell phone. She asks me when I'm coming to see her. I had to tell her, I was too busy (it was true!). Obviously upset, she tells me that we've not seen each other in months (so not true), but not to worry she would stay at home alone with my father. Oy Gevult, did I feel guilty! So then my mother passes the phone to my father, who then asks the same question. When am I coming over? What should they cook? Why can't we ever get-together?
I shrieked "Oy! the two of you give me such Jewish Guilt, I could bottle it and sell it!" And thus a business was born!